The rest of the imagery is standard British patriotic fare, crest and crown and beefeaters and floral emblems etc. This one looks frayed, and having handled one of these, the background fabric is not a small count fabric, but a comparatively loose weave. I wonder if it was sold as a pre-printed piece, rather than a transfer? One of the notable differences between embroidered samplers and cross stitch ones is that embroidery offers more freedom in stitch choice and placement, as well as colour variation. The four examples of this sampler shown here illustrate this nicely. Even though it's a pattern, it's not being treated as a straitjacket.
This was auctioned in 2008 with a lot of mostly 19th century samplers with a starting price of 150GBP - hard to determine the value of this alone. It was described as being in good condition.
Read more: http://www.liveauctioneers.com/item/5909533
Here are three other examples of this sampler: